10 Beauty IGTV Channels Giving YouTube A Run For Its Money

“There’s something much more exciting about seeing the light reflect on an eye gloss or dramatic highlighter when it’s a video,” says Kristie Dash, who works on Instagram’s beauty partnerships. “The beauty community has always been hyper-visual and early adopters of video… With IGTV, we’re giving creators a new hub for longer form video content — something that beauty enthusiasts, in particular, crave.”

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