Beautyblender Founder Rea Ann Silva Talks The Brand's First Makeup Launch And Her Foundation Tips


It’s been over a decade since Beautyblender introduced its hot pink egg-shaped sponge, forever changing the way we apply makeup. But if Beautyblender Founder and Creator Rea Ann Silva had had her way, makeup might have come before the application tool. Now it’s finally happening, as Beautyblender introduces its first makeup collection, the Bounce Liquid Whip Long Wear Foundation, which was two years in the making. So what makes it different from the other foundations out there? “It’s part of an overall effect system,” Silva says. “What I mean by that is it has the perfect applicator—Beautyblender was a game changer and category creator—and now I’ve created a foundation specifically to perform at a high level with it. Other companies out there usually do it the other way—they create the formulation and then find something to put it on with. It’s kind of the tail wagging the dog. And it makes a lot of sense to me as a makeup artist. We’ve perfected the application process and then created the perfect product to go with it.”

The Beautyblender Bounce Liquid Whip Long Wear Foundation collectionCourtesy of Beautyblender

Bounce is a long-wear matte foundation that’s full coverage, but can be sheered out. The formula is made with a unique HyperWhip process—think a super-fast blender—to give it its light-as-air texture while delivering full coverage. “It’s not like some other full-coverage foundation you put on and it’s an opaque mask of pigment,” Silva says. “It doesn’t settle in two seconds or dry so you can’t move it. You have time to go back and balance extra coverage on a scar or discoloration and you will look natural.” The velveteen matte finish gives your face dimension; you’ll see highlights on your nose and cheekbones when you catch the light, so it’s not completely matte.

Bounce Liquid Whip Long Wear Foundation comes in 32 shades, since it was important for Silva to create a wide, inclusive range. “First of all, I’m a makeup artist and when you work with celebrities you have to know how to match all kinds of skin colors from alabasters to the deepest, and there wasn’t any brand for a long time creating that kind of color range,” she says. “For me as a Latina woman and also a makeup artist and having biracial children, I realized how difficult it was to find close colors because there is an infinite amount of skin tones—all you can do is get to as close to as many as you can. I ended up with 32 colors that are the most universal.”

Beautyblender Bounce Liquid Whip Long Wear Foundation, $40, launching exclusively at Sephora on July 24Courtesy of Beautyblender

But even with wider shade options available now, it can still be tough to get an exact match. “Every woman should know it’s okay to not find the perfect fit the very first time,” Silva says. “We have so many wonderful brands right now with so many different options. It’s almost necessary for you to get out there and play. Go to a store, go online—a lot of luxury companies will send you color samples. Just find what works for you. Especially in this digital world, YouTube makeup artists all do makeup for themselves, so you can look for technique and suggestions on these platforms, but if you try to emulate something exactly that worked for someone else, you’re going to be disappointed, so find a routine that makes you feel good and works for your lifestyle.”

The original Beautyblender, $20, sephora.comCourtesy of Beautyblender

When shopping for a foundation, first decide on a formula. If you’re oily or dry, look for one that will work with what you have. “What’s great about our industry now is we’ve created primers that help prepare your skin for whatever that natural skin condition is to begin with,” Silva says. “If you’re dry, find a primer that will add moisture. There are ways to balance out your skin type—use makeup that will work for you.” Consult beauty experts in stores—both brick-and-mortar and online—for targeted suggestions. Color matching is purely visual, so try to find someone that looks similar to you and see what they’re using, and look at the brand’s color descriptions. “Color matching in general is a huge challenge to makeup companies,” Silva says. “We came up with a color chart, which is a unique way of deducing which color will be right for you.” When testing shades, keep in mind that the inner circle of your face is lighter and brighter, so you’ll have to try it in a few different areas. The inside of your wrist and on the neck close to the jawline are two traditional testing spots.

Even if you find the perfect foundation shade, you still need to apply it correctly. That’s where the Beautyblender comes in. “It’s the first seamless, edgeless, flawless, quick and easy makeup applicator,” Silva says. “Even if I didn’t invent it, I would be so drawn to the product because it levels the playing field for average consumers to professionals. And there’s no learning curve—you don’t have to learn how to use a Beautyblender like you have to learn to use a brush.” Bouncing is the way to do it: load makeup on the sponge and when you bounce it along your face, it blends while depositing makeup at the same time, so you get two actions in one, giving you a flawless finish. “The more you bounce, the more you blend. I also use Beautyblender at the end of application to lightly refinish any area. After I have blush on and I’ve used other brushes, there are certain lines and demarcations that need to be softened to look natural. I’ll lightly drag it around. Beautyblender is also an amazing eraser.”

Beautyblender Bounce Liquid Whip Long Wear FoundationCourtesy of Beautyblender

Bounce Liquid Whip Long Wear Foundation is just the beginning for makeup from Beautyblender. While Silva won’t say exactly what’s next, she dropped a few hints. “Knowing that Beautyblender is such a gamechanger in complexion, that’s the reason why I’m creating foundation,” she says. “It makes other complexion applications flawless too, so I’ll be exploring all things complexion for a while.”

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