So how does it work now? Starting August 14, Insiders will receive 1 point for every $1 they spend, VIB members will receive 1.25 points per $1, and Rouge will receive 1.5 points per $1. In other words, there’s never been a bigger incentive to join if you regularly shop at the store. So what do you do with all those points after you earn them? While some people hoard their earnings all year for 750 to 2500 point offers (often bundles of mini products, or sometimes, full-sized bestsellers), there’s good reason to cash in on the amazing 100-point offers along the way.